AI Insights · Timothy · July 2024
Top Film & Television Apps in Turkey Q2 2024: Unified Platform Performance
In Q2 2024, Netflix, tabii, TV+ Movies, Series & Live TV, BluTV, and Disney+ led the Film & Television app category in Turkey with notable trends in downloads, revenue, and active users.
In Q2 2024, the top Film & Television apps in Turkey showcased diverse performance trends across downloads, revenue, and active users on a unified platform. The data, provided by Sensor Tower, highlights the dynamic landscape of digital entertainment in the region.
Netflix saw its weekly revenue fluctuating, peaking at around $16K in the last week of April before dipping to approximately $9K in mid-June. Downloads showed a notable increase in mid-June, reaching about 87K. The app maintained a strong user base, with weekly active users rising from 2.4M at the start of April to 2.8M by mid-June.
tabii had a significant surge in downloads towards the end of the quarter, with numbers jumping from around 73K in mid-June to over 223K by the end of June. Weekly active users also grew substantially, from approximately 764K at the beginning of April to nearly 1.1M at the end of June.
TV+ Movies, Series & Live TV experienced consistent revenue growth, starting at around $19K in early April and reaching about $25K by the end of June. Downloads fluctuated, peaking at about 64K in early April. Active users saw a high of approximately 159K in early April, followed by a slight decline and stabilization around 118K towards the end of June.
BluTV had a varied revenue trend, peaking at around $4.8K in mid-April and dropping to approximately $1.6K by mid-June. Downloads showed a significant increase towards the end of the quarter, rising from about 42K in mid-June to nearly 72K by the end of June. Weekly active users also increased steadily, from around 261K at the beginning of April to over 352K by the end of June.
Disney+ demonstrated strong revenue performance, peaking at approximately $157K in mid-June. Downloads fluctuated, reaching a high of about 52K in mid-June. The app saw a rise in active users, from about 356K at the start of April to over 409K by mid-June, before slightly declining to around 349K by the end of June.
For more detailed insights and data, visit Sensor Tower.